• 100 Sheppard Avenue East, Suite 870, North York, ON, M2N 6N5
Areas of Expertise
  • Marketing Operations
  • Digital Campaign Coordination
  • Content Development
  • CRM & Data Management
Education
  • Master of Finance (MFin) – DeGroote School of Business, McMaster University

Yunjia holds a Master of Finance from McMaster University and brings an analytical, data-driven approach to marketing. In her role at Sapling, she supports marketing and business development initiatives across CRM management, email campaigns, lead generation, reporting, website content, and event-related outreach.

Her work focuses on turning marketing data and processes into clear, actionable workflows. She has hands-on experience working with platforms including Salesforce, Pardot, Salesloft and WordPress, supporting campaign execution, audience segmentation, data management, and performance reporting.

Yunjia is interested in how data and technology can support effective marketing. She brings a structured approach to campaign execution, reporting, and day-to-day marketing initiatives.

Outside of work, Yunjia enjoys archery, street photography, acrylic painting and spending time with her cat. She values these activities as a way to stay curious and make space for creativity outside of work.

Let’s Talk
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    Discount Cash Flow Model (DCF) and its Relevance
    • October 11, 2026
    • Dan Rudanycz

    Discounted Cash Flow (DCF) is a valuation approach that forecasts a company's Free Cash Flows (FCF) and discounts them to the present using a rate that reflects the riskiness of those projected cash flows. The discount rate can either be the Weighted Average Cost...

  • The Role of Consultants in a Post-AI World
    • October 9, 2026
    • Sakif Mostafa

    A decade ago, much of what professional services firms billed for was necessary and often tedious work that didn't need much insight: collecting documents, tying one system to another, and creating the first draft. An actual human had to get those tasks started. AI...

Why Sapling?

Sapling offers specialized financial and analytic tools designed for scaling companies, aiming to foster growth through strategic decision-making. We work tirelessly to provide you with reliable and timeless financial solutions that positively impact your goals.